The Seoul International Travel Mart (SITM) for the advancement of Korean tourism has successfully opened its doors. Mayor Oh Se-hoon, who attended the opening ceremony on June 21, emphasized, “The tourism industry and the heart of a community of destiny,” and showed his will to achieve 30 million foreign tourists.

Seoul has become a 'hip' city attracting attention from foreign tourists. On June 17, when the 10th anniversary of BTS debut was held, 120,000 foreigners gathered at Hangang Park, and Seoul was selected as the best Asian leisure city at the 11th Leisure Lifestyle Awards held by Global Traveler, a global tourism media. The Seoul Metropolitan Government is determined to take responsibility and develop the city so that foreign tourists can be satisfied with food, sights, and entertainment in Seoul, with the goal of reaching 30 million foreign tourists by 2027. Seoul Mayor Oh Se-hoon said, “Last year, we set an ambitious, but potentially reckless, aggressive goal to reach 30 million foreign tourists.” I will pay,” he said, expressing his aspirations.

A market was also opened to promote Korean travel. At the offline Travel Mart held at DDP Art Hall 1, domestic sellers visited the booth to meet overseas buyers, build networking, and produce results. A representative of an inbound travel agency said, “I attended Seoul International Travel Mart because I wanted to attract foreign tourists from various countries. , and I am happy to be able to meet and network with various buyers in one place through this opportunity.”

Meanwhile, this SITM will run until the 24th.